We're an Australian AI Agency focused on using AI to help organisations grow.
From intelligent, custom AI platforms through to generative AI solutions, we get our clients ready for the new online era.
We’ve been pushing the boundaries of digital and online platforms since 2015. Alongside our award winning website and marketing projects, our work in the AI space has been featured by the BBC, Perth Festival, BAFTA and Pinterest. We bring this craft and experience into the broader AI space through building tailored AI solutions for businesses to help them adopt AI in practical, measurable ways – without the guesswork.
Our experience is not only demonstrated in over 10 years of development but also in our own suite of custom AI platforms developed in house and rolled out to all of our retainer clients.
What is an AI Agency?
At The Start, we build AI into Australian businesses. Not as a concept. As working products, smarter workflows and teams that know how to use the tools properly.
This covers four areas: building AI platforms (we’ve shipped three of our own), using AI to improve how a business performs day to day, training teams through practical hands-on workshops, and consulting on where AI genuinely fits – and having the honesty to say when it doesn’t.
Our goal is to bring measurable value to Australian businesses through building, testing and implementing tools and platforms that let teams focus on the work that actually matters.
-
1
Start With The Problem
We work out what your business actually needs first, then figure out whether AI is the best way to get there – or whether something simpler will do the job.
-
2
Creative First
AI can produce content faster than any team. That part is easy. Our job is to understand what to hand to the machine - and what not. Human creativity must lead the way here.
-
3
Brand Specific
Ours solutions are trained on your brand and targeted on moving the needle in real, measurable ways. The result is output your team can use, not output your team has to rewrite.
-
4
No Dependencies
Everything we build, you own. The data, the systems, the trained models. If you outgrow us or want to bring the platforms it in-house, you can - and we’ll help you do it cleanly.
-
5
Honesty Over Hype
AI has a hype problem and we’d rather not contribute to it. We will tell you exactly what it’s good at, what it’s bad at, and what’s worth your money right now.
We’ve created 3 powerful AI platforms. Available to all our retainer clients.
CREATE
Maiple
Your brand’s AI department. Images, copy, content calendars and weekly competitor reports – all pre-loaded with your style, voice and guidelines. More than 10 generative AI services, bundled into a single, on brand space.
DISCOVER
Solais
Search has splintered and Google is no longer the only place people get answers from. Solais monitors your visibility across the AI platforms your customers are already using – then shows you exactly how to get found on all of them.
ENGAGE
Voodu
Your best salesperson, available 24/7. Voodu is an AI chatbot agent trained on your website and brand – talking with visitors by text or voice, answering questions, pointing them to the right content and driving action while you sleep.
AI doesn’t need to be smarter – it needs humans who know where to point it.
