Design
10 Documentaries All Designers Must Watch
Here at Start, design runs in our DNA. We’re obsessed with it. As a web design and digital marketing agency, we design on a daily basis for a broad range of businesses including ours.
WA'S DIGITAL AGENCY OF THE YEAR 2026
DESIGN / MARKETING / AI
DIGITAL DELIVERY SINCE 2014
Stay visible when search starts talking back.
People are asking AI where to go. Make sure your brand is part of the answer.
Much like everything else on the internet, search has changed. People are moving beyond Google and turning to generative engines like ChatGPT, Perplexity and Gemini to find information, plan purchases and compare providers. We’re a GEO agency Perth businesses can call on to make sure they turn up in those answers.
Generative Engine Optimisation, or GEO, sits alongside SEO. We shape your content so AI tools can read it, understand it and cite it, then track where you appear and keep refining the approach.
GEO & SEARCH
Our Work
Nexus Airlines
SEO and GEO for a regional airline whose routes soared above global competitors.
Brew Coffee Roasters
A restructured site and content that took first place on Google for five key terms.
Averna Homes
Data-led SEO groundwork built to capture high-intent searches and first-page results.
Knight Health
Search structure built to grow with WA's first same-day medical service model.
Prendiville Group
SEO, booking integrations and chatbots across a portfolio of WA venues.
Walyalup Fremantle Arts Centre
UX, development, hosting and SEO for the Fremantle arts centre.
Touchwood Mushrooms
Strategy that put more than 50 years of heritage and science front and centre.
Hotel Lobby Rum
A full marketing audit and strategy to position a Manila rum in Australia.
AI tools summarise the internet for people in seconds. We give them good reasons to mention you while they're at it.
GEO
Our approach
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1
Prompt analysis
We start by finding the questions people are asking AI tools, and working out where your brand deserves a mention in the answers.
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2
Content structuring
We reshape your site content, and anything beyond it that matters, so generative models find it more useful, interpretable and relevant.
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3
Visibility tracking
AI-specific tracking tools monitor your presence in the prompts you care about, and we keep refining the targeting as the results come in.
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4
Technical optimisation
We make sure your site is readable, technically sound and structured for AI engines, including uploading the crawling files they look for.
AI is becoming the first place people ask
AI tools are fast becoming the first stop for considered decisions, like booking a weekend away, comparing insurance providers or exploring in-depth service options. They serve up filtered, summarised answers that save people sifting through pages of links. Handy for the person asking. Less handy for brands, because a shorter answer means fewer chances to be mentioned and more competition for each one.
Generative Engine Optimisation helps make sure your content gets chosen when it matters, so you’re visible at the exact moment people ask for what you offer. We find the prompts worth showing up in, shape the content that answers them, and track where you appear in AI-generated answers.
GEO and SEO work best together
Google’s AI Overviews are evolving fast, mirroring the quick-serve, summarised format of AI-generated answers. Search is starting to sound a lot like a conversation. As a result, the line between SEO and GEO is getting blurrier with every update. Optimising for AI means content that’s more structured, more useful and easier to interpret, which happens to help your performance in traditional search as well.
There’s considerable overlap between the two, and a few points of separation worth knowing about. We’re an experienced SEO team as well as a GEO agency Perth businesses can rely on, so we plan both in tandem and keep your website relevant as search keeps changing.
The latest in design and ideas from the heart of The Start.
AI
Design in 2026: The Return of Taste and Intent
We asked the visually literate leg of our team what’s shaping 2026. The answer wasn’t singular, but it was clear. Taste is back in the driver’s seat.
AI
The Importance of Taste in a World of Slop
AI generated slop is everywhere. It's infiltrated every social channel, reputable news services and everyday chat. Are we doomed? Does society need a reboot?
WHAT WE DO
Other marketing capabilities
FAQS
Asked by actual humans
01
What is GEO in simple terms?
GEO stands for Generative Engine Optimisation. It’s how we improve your brand’s chances of being mentioned in AI-generated answers, like the ones from ChatGPT, Google’s AI Overviews or Perplexity.
02
Is GEO replacing SEO?
Nope. GEO works alongside SEO, and both matter. SEO still drives organic rankings, while GEO focuses on getting picked up in AI-generated responses as people move away from browsing long lists of links. The two overlap considerably, with a few quirks of their own. As a longstanding SEO agency in Perth, we’ve expanded into GEO so our clients get holistic search visibility.
03
How do you track GEO visibility?
We use a range of AI-specific tracking platforms to monitor when and where your brand is included in answers from tools like ChatGPT, Gemini and Perplexity. Those results feed straight back into the strategy, so we keep refining which prompts we target.
04
Can GEO help achieve business results right now, or is it still too early?
GEO is already useful and already driving qualified traffic to Perth and Australian businesses, especially in industries where people rely on AI tools to research or compare. Visibility is limited, so the chance to show up early is real.