Design
10 Documentaries All Designers Must Watch
Here at Start, design runs in our DNA. We’re obsessed with it. As a web design and digital marketing agency, we design on a daily basis for a broad range of businesses including ours.
WA'S DIGITAL AGENCY OF THE YEAR 2026
DESIGN / MARKETING / AI
DIGITAL DELIVERY SINCE 2014
Brands that mean something.
Brands built to earn attention, hold it, and make your business hard to forget.
Your brand is the feeling people get when they see your logo, land on your website or scroll past your socials. We’re a branding agency Perth businesses come to when they want those moments to count, building identities that claim new ground in their space and hold up over time, creatively and commercially.
It starts with strategy and ends with a system your team can actually use, across decks, packaging, websites and everywhere else your brand turns up.
BRANDING & IDENTITY
Our Work
YUN
A calm identity for a patisserie and tea house, with a logomark inspired by drifting mist.
Oasis
A full identity system for a charity ball with three decades of history and no guidelines.
Joondalup Festival
Two half-circle logo shapes, reimagined as prismatic 3D portals.
RTRFM
A new identity that makes music the hero again for Perth's sound alternative.
Luxwin
A distinctive identity for master craftspeople in luxury double-glazed windows.
Miss Chow's Group
One brand system for four venues, with room for each to keep its own voice.
Brew Coffee Roasters
Packaging design that keeps the brand consistent online and on the shelf.
Singapore Design Week
A visual identity and copy tone for NudgeQuest, a citywide behavioural scavenger hunt.
Your logo is what people see. Your brand is what they say about you after you've left the room.
BRANDING
Our approach
-
1
Strategy first
Every identity starts with your market position. We map who you are, what sets you apart, and how to say it in a way people remember.
-
2
Brand systems
Logos, type, colour, templates and voice, built as one flexible system so your brand speaks clearly in every interaction and channel.
-
3
Design with a reason
Design doesn't happen in a vacuum. Every creative choice is tied back to the business, so your brand helps it grow, connect and compete.
-
4
Built together
We work closely and openly, leaving room for feedback, iteration and the odd unexpected idea, so you're on board for the whole creative process.
A branding agency in Perth that asks the uncomfortable questions
Great branding shapes perception, builds recognition and gives people a reason to choose you over the business next door. It also shapes how you’re talked about when you’re not in the room, and how well you’re set up to grow and stay relevant as your market shifts. A logo and a colour palette are just the visible part of all that.
So before we design anything, we dig into the thinking underneath, mapping your market and getting to know the people you want to reach. Then we build a system that ties it all together across decks, social templates, packaging and websites. Start-ups have found their feet this way, and established organisations have found their edge again.
A brand story with something real underneath
Colour, type and graphic motifs only work when they’re grounded in something deeper. Your brand should reflect the heart of the business, meaning its purpose, its values and its point of view. In discovery, we unpack your goals, your history and your internal culture to shape a brand direction that’s easy to explain, and just as easy for your team and your customers to understand.
Once we understand the competitive landscape, we pin down what makes you different and how to say it clearly. From there we can write brand values, mission statements, a manifesto, tone of voice guidelines and messaging frameworks. The result is a brand with real personality, and one that’s very hard for anyone else to copy.
The latest in design and ideas from the heart of The Start.
AI
Design in 2026: The Return of Taste and Intent
We asked the visually literate leg of our team what’s shaping 2026. The answer wasn’t singular, but it was clear. Taste is back in the driver’s seat.
AI
The Importance of Taste in a World of Slop
AI generated slop is everywhere. It's infiltrated every social channel, reputable news services and everyday chat. Are we doomed? Does society need a reboot?
WHAT WE DO
Other design capabilities
FAQS
Questions we hear a lot
01
What’s included in your Perth branding projects?
Every identity starts with strategy: research, discovery and competitor analysis. From there we can create your visual identity (logo, colour, type and layout), tone of voice, messaging foundations and a full suite of brand assets, designed to scale across print, digital and internal use.
02
Do you do rebrands as well as new branding?
Yes. Building from scratch or evolving what you’ve already got, we adapt to your situation. We’ll look at what’s working and what could be better, help you hold on to what matters, and sharpen the rest.
03
Can you help us define our brand messaging or tone of voice?
Yes. We create messaging decks, tone of voice guides and narrative frameworks that help your brand speak clearly and consistently on your website, in social content, in presentations and everywhere else it shows up.
04
What if we already have a logo but need the rest?
That’s common. If your logo’s sorted but the brand lacks consistency or depth, we build out the system around it, refining colour use, type hierarchy, layout styles, voice and templates so everything works together.