GEO that helps Perth businesses stay
visible in the era of AI-powered
search
People still want the same thing – answers, recommendations, shortcuts to good decisions. They’ve just stopped asking Google for all of them. Your customers are asking ChatGPT to recommend a service, Perplexity to compare options, Claude to summarise reviews. The rules for this type of search are completely different. Google ranked you on links and keywords. AI platforms recommend you based on whether the internet talks about you accurately, positively, and often enough to consider you a credible answer. The new search is less about ranking and more about visibility. Similar things but with different ingredients.
Prompt analysis
We start by identifying the questions people are asking AI, and where your brand should strive to be part of the answer.
Content structuring
We reshape your site content (and beyond) to be more useful, interpretable, and relevant in the eyes of generative models.
Visibility tracking
Using advanced AI-specific tracking tools, we continually monitor your presence in chosen AI prompts, then continually refine our targeting strategy.
Technical optimisation
We ensure your website is readable, technically sound, and structured correctly for AI engines, including the upload of relevant crawling files.
What is GEO, and why now?
AI tools are quickly becoming the first place people turn to when making considered decisions, whether it’s booking a weekend away, comparing insurance providers, or exploring in-depth service options.
These tools offer filtered, summarised answers, saving users the need to sift through pages of links. That level of convenience results in fewer opportunities for mentions, and higher competition. Generative engine optimisation helps ensure your content is chosen when it matters most, supporting visibility in the moments where people are asking for exactly what they need.
How can GEO and SEO work together?
Google’s AI overviews are evolving quickly, mirroring the quick-serve, summarised format of AI-generated answers. A more advanced generative search experience is already live in the US — and it’s only a matter of time before it rolls out more widely. As a result, the line between SEO and GEO is becoming increasingly blurred.
Optimising for AI visibility means creating content that is more structured, more useful and easier to interpret — benefits that naturally improve your performance in traditional search as well. As an experienced SEO agency in Perth, we recognise that there are considerable areas of overlap, but also points of separation. For this reason, both approaches must be considered in tandem to maximise organic visibility and ensure your website remains relevant as the search landscape continues to evolve.
AI doesn’t need to be smarter – it needs humans who know where to point it.
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CREATE
Maiple
Your brand’s AI department. Images, copy, content calendars and weekly competitor reports – all pre-loaded with your style, voice and guidelines. More than 10 generative AI services, bundled into a single, on brand space.
DISCOVER
Solais
Search has splintered and Google is no longer the only place people get answers from. Solais monitors your visibility across the AI platforms your customers are already using – then shows you exactly how to get found on all of them.
ENGAGE
Voodu
Your best salesperson, available 24/7. Voodu is an AI chatbot agent trained on your website and brand – talking with visitors by text or voice, answering questions, pointing them to the right content and driving action while you sleep.
Neil Mason,
Managing Director
What is GEO in simple terms?
GEO is Generative Engine Optimisation. It’s how we improve your brand’s chances of being mentioned in AI-generated answers — like ChatGPT, Google’s AI overviews, or Perplexity summaries.
Is GEO replacing SEO?
Nope, GEO actually works alongside SEO. Both are important. SEO still drives organic rankings while GEO focuses on getting picked up in AI-generated responses, especially as users shift away from browsing long lists of links. There is a considerable overlap in the process of both, with some unique quirks along the way.
As an experienced and longstanding SEO agency in Perth, we have committed to expanding our services to the world of GEO, so we can ensure holistic search visibility for our clients.
How do you track GEO visibility?
We use a range of cutting edge platforms to monitor inclusions in AI tools like ChatGPT, Gemini, and Claude.
Can GEO help achieve business results right now, or is it still too early?
GEO is already useful and driving qualified traffic to Perth & Australian businesses – especially in industries where people rely on AI tools to research or compare. Visibility is limited, and the opportunity to show up early is real. That’s where we come in as a proven GEO agency in Perth.