Helping your brand stay visible in the age of AI-powered search.
Much like everything else on the internet, search has changed. People are moving beyond Google and turning to generative engines like ChatGPT, Perplexity, Gemini, and Claude to find information, plan purchases, and compare providers.
Prompt analysis
We start by identifying the questions people are asking AI, and where your brand should strive to be part of the answer.
Content structuring
We reshape your site content (and beyond) to be more useful, interpretable, and relevant in the eyes of generative models.
Visibility tracking
Using advanced AI-specific tracking tools, we continually monitor your presence in chosen AI prompts, then continually refine our targeting strategy.
Technical optimisation
We ensure your website is readable, technically sound, and structured correctly for AI engines, including the upload of relevant crawling files.
What is GEO, and why now?
AI tools are quickly becoming the first place people turn to when making considered decisions , whether it’s booking a weekend away, comparing insurance providers, or exploring in-depth service options.
These tools offer filtered, summarised answers, saving users the need to sift through pages of links. That level of convenience results in fewer opportunities for mentions, and higher competition. Generative engine optimisation helps ensure your content is chosen when it matters most, supporting visibility in the moments where people are asking for exactly what they need.
How can GEO and SEO work together?
Google’s AI overviews are evolving quickly, mirroring the quick-serve, summarised format of AI-generated answers. A more advanced generative search experience is already live in the US — and it’s only a matter of time before it rolls out more widely. As a result, the line between SEO and GEO is becoming increasingly blurred.
Optimising for AI visibility means creating content that is more structured, more useful and easier to interpret — benefits that naturally improve your performance in traditional search as well. Both approaches must be considered in tandem to maximise your brands’ organic visibility and ensure your website remains relevant as the search landscape continues to evolve.
Frequently Asked Questions
What is GEO in simple terms?
GEO is Generative Engine Optimisation. It’s how we improve your brand’s chances of being mentioned in AI-generated answers — like ChatGPT, Google’s AI overviews, or Perplexity summaries.
Is GEO replacing SEO?
Nope, GEO actually works alongside SEO. Both are important. SEO still drives organic rankings while GEO focuses on getting picked up in AI-generated responses, especially as users shift away from browsing long lists of links. There is a considerable overlap in the process of both, with some unique quirks along the way.
How do you track GEO visibility?
We use a range of cutting edge platforms to monitor inclusions in AI tools like ChatGPT, Gemini, and Claude.
Can GEO help right now, or is this still early?
It’s already useful, especially in industries where people rely on AI tools to research or compare. Visibility is limited, and the opportunity to show up early is real. That’s where we come in.